Varnom Ross by Bibliothèque

 arnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).

https://mrbilit.com/mag/

Varnom Ross searches for and facilitates the perfect fit. Finding and pairing. They engage both sides, requirement and expectation, individuals seeking opportunities (cross-platform), and those with opportunities who are seeking candidates. This is a balance of professional reliability and the personable and individual. This is expressed throughout a graphic identity of duality and balance, in colour and form, in the intersection of forms, within the approach to copywriting and in the searchlight/spotlight quality implied by motion.

The graphic expression is reductive, minimalist, however effectively plays with form language and is loaded with allusions to finding, pairing and fitting, with a slightly edgier visual character that moves it away from the corporate. GT America helps in the now-ness of its extended forms and in the geometric shapes placed within the wordmark.