How to Make Sure People Find You on Houzz

 

Factors That Influence Your Ranking and Success Within Houzz:

• A large number of quality photos (make sure your projects have at least five images each).
• Popular, relevant keywords
• Lots of good reviews (at least three!)
• Plenty of detail in the description of your images
• Adding a Houzz badge to your site
• Staying involved – recent activity boosts your rankings.

More specifically, here are some practices that will help new customers discover you:

1) Utilize Keywords

Homeowners will find your profile, your projects, idea-books and images by searching keywords. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz.

2) Submit Your Projects and Get Featured

Free advertising? Yes, please? Submit your best projects to editors and see your exposure and traffic soar. Budget-friendly projects for small to medium-sized homes are much sought-after, so if that sounds like you, check out all the guidelines and send your project in!

3) Be Social

Community interaction greatly increases your exposure on Houzz. Not just because Houzz favors active profiles, but because it increases your chances of getting found incidentally by users.

One way to stay active socially is to follow others. Look for complimentary businesses in your local area, or competitors outside your local area. You never know what networking opportunities may arise!

4) Engage with Direct Questions

Houzz users can post questions on any of your images or on your profile. Make sure you keep an eye open for them and answer them promptly! Oftentimes, people ask questions regarding things like what color paint you used, how large the garden is, or where to buy that fabulous sofa, etc.

Even if answering the question is unlikely to result in a direct sale for you, answer it anyway! People looking at your profile and photos will see if you are helpful and courteous – or just looking to make a sale.

5) Answer Questions Asked of Other Pros

As with other social networks, there are business owners who simply don’t answer questions asked by their fans. Puzzling, right? Well, if you see unanswered questions – those that have been waiting for a few days or more, go ahead and answer (jumping in on someone else’s question before they have a chance to respond is kind of rude).

Of, if you can expand on an answer, feel free. To find places where you might helpfully step in, search photos for your area of expertise and see which questions you might answer.

6) Work the Discussions

Homeowners and others as questions when they have a particularly tough design dilemma, or if they want some feedback on design options. Browse until you find one that looks interesting to you. When you respond you can include a link to one of your images – so if, for instance, you wanted to suggest a bright red accent tile that you sell, you could link to the photo in your answer.

Don’t worry about only participating in discussions that are within your service area. The beauty of Houzz is that people from all over will see your answer, so even if the original poster isn’t near you, someone else who stumbles up on it may be!

You can also create your own discussions. Everyone loves a makeover – so showcase yours in a discussion!

7) Start a Poll

Ask a question to find out what your customers want and what are their challenges and priorities and give people a chance to see your products or the results of your services.

8) Start a Pro-to-Pro Discussion

Looking to make connections with other professionals on Houzz? This is the place to connect, ask for help and opinions and collaborate freely – non-professional users are not able to see these discussions.

9) Use Idea-books

You can use ideabooks to showcase your style, even if you haven’t actually done that type of work yourself – yet. Don’t worry about advertising for the competition. If you’re in a service industry, being local is key. If you’re selling products, you should have your own great images to share.

You can create ideabooks to share color schemes, concepts and other ideas with clients. Make the ebook private and invite only your client to collaborate when you’re ready for them to see. They can then comment on your images – allowing for real-time feedback and project planning.

Do you create helpful ebooks? Only Houzz contributors can post actual stories and guides, but you can make your own unofficial guides by creating a public idea book with beautiful images and descriptive text.

If you’d like more details about Houzz, how homeowners are using it, how to set up profiles, projects and how to engage on Houzz, please download our new 54-page ebook, ‘Houzz Marketing A to Zz.’