9 Ways Interior Designers Can Reach New Clients Using Houzz

 Houzz (“howzz”) is the place over 20 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create their perfect home.

That platform is truly a social network with huge sales potential, in that it allows users to collaborate with friends and family as well as other users – including the professionals who design, install, and sell the elements that go into their dream homes. When they’re ready to turn that dream into reality, they can then search designers or contractors in their local areas – or right in the idea-books they’ve been creating all along.

Who Should Use Houzz for Marketing?

Any company offering home and property design, build, repair, improvements or products should carefully consider adding Houzz to their marketing strategies. Especially hot are bathroom and kitchen-related products and services.

Some other somewhat surprising categories show up when you sign up for Houzz pro account, and it’s not hard to see how you might use Houzz for those, too. Some of the options include:

• Home stagers
• Home and outdoor media
• Lawn and sprinkler companies
• Photographers
• Realtors
• Design schools and organizations
• Solar Energy
• Environmental services and restoration.

Why Use Houzz Marketing?

Business is Booming

According to the 2013 Houzz and Home report, 48% of homeowners surveyed are planning to remodel or build an addition or custom home within the next two years. A full 84% said they plan to decorate or redecorate. And any homeowner will tell you that plan or no plan, there is a constant need for maintenance and repairs.

Decision-Making Has Moved Online

We know this – people search online for everything, and reviews are becoming more and more important in the decision-making process. Houzz allows you to showcase projects, reviews, and conversations that help homeowners choose you for their project.

Houzz Helps with SEO

Categories and profiles are indexed by Google. Go ahead and try a search for something like bathroom vanity ideas. Wouldn’t you like some of that exposure?