What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
Just when you thought you understood SEO ... search changed. Again. "Understood" is a strong word. Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results. Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. Access Now: 21 SEO Myths to Leave Behind in 2021 In this blog post, we'll walk you through the ways search has changed, the scoop on topic clusters, and how pillar pages fit into the equation. What Are Topic Clusters? As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content. Here...