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Showing posts from February, 2021

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

  Just when you thought you understood SEO ... search changed. Again. "Understood" is a strong word. Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results. Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. Access Now: 21 SEO Myths to Leave Behind in 2021 In this blog post, we'll walk you through the ways search has changed, the scoop on topic clusters, and how pillar pages fit into the equation. What Are Topic Clusters? As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content. Here...

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

  Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? → Download Now: Free Marketing Plan Template We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What Is a Marketing Strategy? What Is a Digital Marketing Strategy? What Is a Digital Marketing Campaign? Create a Digital Marketing Strategy Digital Marketing Campaign Examples What is a marketing strategy? It's important to understand how a marketing strategy differs from a digi...

17 of the Best Brands on Instagram Right Now

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  Contrary to what your friends' photos suggest, Instagram isn't just a   social network   for selfies and brunch pics. In fact, Instagram has a whopping   1 billion active monthly users   as of June 2018 -- the last 200 million of which joined in the prior nine months. In a time when visual content remains a crucial part of any business' marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day. Although they're few and far between, there  are  some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram. These industries include skincare, lifestyle, education, shoes, interior design, entertainment, and even office supplies (one of the most B2B markets you can think of). Ready to get inspi...

دشت لوت (کویر لوت)

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 به نقل از Interior-design-hacks   ایران چهار فصل، به دلیل شرایط اقلیمی خاص ومتفاوت خود جاذبه های متنوع و دیدنی بسیاری دارد. گستردگی تقسیمات کشوری سبب شده است تا در هر گوشه از این سرزمین به موردی شگفت انگیز بربخوریم. همان طور که مناطق شمالی به سرسبزی و طراوت بی اندازه شهره هستند؛ در بخش وسیعی، به ابعاد چند استان دشت لوت (کویر لوت) با در اختیار گرفتن 10 درصد از مساحت کل کشور توجهات را به خود جلب می کند. حریم کویر 175 هزار متر ادامه پیدا کرده و قسمتی از خراسان جنوبی، کرمان و سیستان و بلوچستان را تحت سیطره قرار داده است. بسیاری  مردم تصور می کنند که بیابان ها و نمک زار چندان از لحاظ گردشگری دارای پتانسیل نیستند؛ این فضا به روشنی همچین ادعایی را زیر پا می گذارد. در مجله مستر بلیط این بار به بررسی این پدیده طبیعی تماشایی پرداخته ایم که آشنایی با آن حتما حیرت زده تان می کند. اگر به ایران گردی، سفر، تجربه های تازه و ماجراجویی علاقه مند هستید؛ ادامه مطلب را به شما توصیه می کنیم. وجه تسمیه دشت لوت (کویر لوت) لوت، از واژه رت یا روت گرفته شده و معنای آن فاقد پوشش بودن، برهنگی و عری...

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote

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  Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer" or “I’ve never made an infographic before,” you’re not alone. However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote? Great. Believe it or not, you’ve got the skills to make an infographic. And now that I know you can do this, I'm here to walk you through the seven steps that I take when creating infographics. → Download Now: 15 Free Infographic Templates The plan is to cover each of those steps in detail so you know exactly how to create and launch infographics for your business as well. Let's dive in. How to Create Shareable Infographics Using PowerPoint or Keynote 123 Save

5 Things That Distinguish a Knowledge Base From a Company Blog

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  The HubSpot   User Blog   is clearly a blog. It's pretty straightforward, really — it even has "blog" in the title. But, then again, it does feature articles like, "How to Clean Up Your HubSpot CRM Data" and "How to Navigate Integrations Reporting." So, maybe it's more of a knowledge base? Maybe. I'm still not ruling out a Tide ad, either. If you've ever had this dilemma, you know sometimes it can be tough to categorize content on your website. If you're creating a knowledge base or redesigning your site, you might find some pages where you're not sure where to put them. If they end up in the wrong spot, customers might leave your site empty-handed after searching the wrong resource for information. This point of friction can lead to poor customer experiences and even churn. After all, more than 40% of customers will leave your brand after one bad online experience. In this post, we'll list some features that distinguish knowl...

How to Turn Your Workspace Into a Den of Productivity

  When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like "You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond." Download our complete workplace productivity guide here. And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments. As Dr. B.J. Fogg, Director of Stanford's Persuasive Tech Lab once noted: "There’s just one way to radically change your behavior: radically change your environment." In the list below, we've highlighted some of the best tips and tricks you can use to create a space that's not only pleasant to work in, but that actually helps to improve your productivity. True, not  every  suggestion will be applicable to  ever...