Why Your Agency Should Drop Everything and Schedule a Hack Day
Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. For one day, the only thing that matters is creating something new from absolutely nothing. That's the philosophy behind holding an annual agency hack day (or "hackathon"): A chance to push your team to their creative limits, consider previously overlooked points of view, and delve deeply into experimental projects you wouldn't have otherwise been able to seriously pursue. Although a day without billable hours might sound like a dystopian nightmare to some agency folks, the benefits of holding a hack day far outweigh the potential negative consequences of losing a normal day of work. Setting aside a day to devote all your agency's resources towards a single goal can produce real, innovative solutions you can translate into successful client campaigns. Take Brooklyn-based digital agency Big Sp...